For UK and Ireland indie wellbeing brands: supplements, nutrition, functional food and drink, fitness-nutrition and mental wellness. Post your brief from €149 per creator, watch 60-second video pitches with creator-set fees, and the money is held by our payment provider until the post is verified, then released seven working days after the campaign ends.
No enterprise minimum. Real creators with 1,000+ followers and 1% engagement on a connected social account.
From €149 per creator, plus our 18% service fee, a handling fee (6% EUR / 8% GBP) and VAT on those two fees. If a creator never posts, their fee comes back to you.
Wellbeing audiences are quick to spot a cash-grab. They follow people they believe. A 60-second pitch is where you hear whether a creator uses your supplement, app or routine, or is just reading a script.
Wellbeing is the niche where the wrong word can become a legal problem. Hearing a creator pitch in their own voice lets you catch an over-promise before it goes live.
For indie supplement, nutrition and mental-wellness brands, from €149 per creator. No enterprise minimum, no agency markup. Creators set their own fee and keep all of it.
Wellbeing content is less about the reveal and more about the routine and the why. The format you want shapes the brief.
Your product worked into a real morning, training day or wind-down. Makes a supplement or app feel like part of a life, not an ad.
Two to four weeks with your product, told honestly. The most trusted format in wellbeing, and the one audiences act on.
The creator explains a benefit, an ingredient or a habit. Powerful with genuine knowledge, and the format most exposed to claims rules.
A smoothie, a high-protein meal, a stretch routine. Practical, saveable, and a low-risk way to feature a product.
A set period using your programme or supplement, framed clearly as one person’s experience.
Wellbeing carries a risk beauty does not: a careless health claim can become a regulatory problem. A 60-second pitch lets you hear how a creator talks about your product before anything goes live, so you catch an over-promise, a "cure" or a "detox" early.
It’s also where trust does all the selling. What you’re really buying is whether an audience believes this person, and reach comes a distant second. Sixty seconds tells you that better than any follower count.
Wellbeing briefs live or die on claims. Get this part right and the rest is easy.
Health and nutrition claims are tightly regulated (the ASA and CAP Code, and for food and supplements the GB and EU nutrition-and-health-claims rules). No curing, treating or preventing illness, and no unauthorised health claims. Spell out the exact words a creator may and may not use.
Make clear it’s one person’s experience, not medical advice, and ask creators to say so. It protects them, you and the audience.
The single thing to remember: the ingredient, the routine, the feeling, or the result the evidence supports.
Wellbeing touches bodies, food and mental health. Flag anything off-limits, like weight-loss framing, "detox" language, or anything that could trigger, so pitches stay safe and on-brand.
Your handle, the campaign hashtag, and the #ad label that paid posts are required to carry (a platform’s “paid partnership” tag can sit alongside it, but doesn’t replace it).
Wellbeing rewards depth and consistency more than a single viral hit.
Reels and Stories for the daily routine, the grid for the steady, trustworthy presence wellbeing brands need.
Strong for honest reviews and education that travel, but the niche where claims and "detox" trends need the closest eye.
The home of the long, honest review and the explainer, where considered wellbeing purchases are won.
The same flow whether you’re in beauty, fashion, fitness or anything else. In your browser today, with apps on the way.
Tell creators what the campaign is and where you want it posted, and set your budget. A few minutes in the app.
Each creator records a 60-second video pitch with their fee attached. Watch them in the app whenever suits.
Accept the pitch you want. The contract writes itself and you both sign in the app. No PDFs, no email chains.
The fee is held securely until the post is up, verified and approved. If a creator never posts, their fee comes back to you.
There’s no fixed rate. You post a brief from €149 per creator, creators pitch their own fee by 60-second video, and the cost is whatever you agree with the creator you pick, plus our 18% service fee, a handling fee (6% EUR / 8% GBP) and VAT on those two fees. You pay in at signing and the money is held until the post is verified.
Only authorised, truthful ones. Health and nutrition claims are regulated by the ASA and CAP Code and the nutrition-and-health-claims rules, so no "cures", "treats" or unauthorised health claims. Set the exact permitted wording in your brief, and you can check the tone in the video pitch before it is posted.
Indie supplement, nutrition, functional food and drink, fitness-nutrition and mental-wellness brands in the UK and Ireland, mostly direct-to-consumer, that have been priced out by agencies and enterprise tools.
No. Spongle is for creators with 1,000+ followers on a connected account. In wellbeing, an engaged, trusted audience matters far more than a big number.
Write the do’s and don’ts into your brief, ask creators to frame content as personal experience rather than medical advice, and use the 60-second pitch to check the tone and claims before you accept. Paid posts must carry #ad; a platform’s paid-partnership tag alone isn’t enough.
From €149 per creator. Money held by our payment provider until the post is verified, then released seven working days after the campaign ends.